Privacy Policy

Thank you for your interest in our website. The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data.

Your rights
You have a right to free information about your personal data stored by us and, if necessary, a right to correction, blocking or deletion of this data. If you have any questions about the collection, processing or use of your personal data, or if you wish to request information, correction, blocking or deletion of data, or revoke any consent you may have given, or object to a particular use of your data, please contact:

TÜV SÜD Pluspunkt GmbH
Mr. Thomas Fritsch
Wiesenring 2
04159 Leipzig

Tel: +49 341 4653-182
Fax: +49 341 4653-423

Furthermore, you can of course also contact the

Berlin Commissioner for Data Protection and Freedom of Information
Friedrichstrasse 219
10969 Berlin

[email protected]

Tel. 030 - 13 889-0

contact us.

We explain further rights in connection with data protection using the specific examples below in the text.

Storage of access data in server log files

You can visit our websites without providing any personal information. We only store access data in so-called server log files, such as the name of the requested file, the date and time of the request, the amount of data transferred and the requesting provider. This data is evaluated exclusively to ensure trouble-free operation of the site and to improve our offer and does not allow us to draw any conclusions about your person.

General information
Although you also have the possibility to view and buy our assortment in selected stores in person, Defshop is a web-based street fashion provider. This means that we are particularly dependent on finding out about the interests and preferences, the likes and dislikes, the wishes and shopping ideas of our customers online, i.e. by collecting corresponding data. What you would say to one of our sales assistants during a personal visit to a store, we can only learn online by collecting data. So when we talk about "legitimate interests" in terms of data protection regulations, we mean (among other things) this particular type of business relationship and interaction between you and us.

Data transfer abroad
Some of the partners with whom we - and therefore you - exchange data are located outside the European Union. There have been various agreements between the EU and other countries regarding the data protection of their respective guarantors, first the so-called "Safe Haven" and then the so-called "Privacy Shield" agreement. Both agreements have been found illegal by the European Court of Justice (most recently ECJ judgment of July 16, 2020 (C-311/18) "Schrems II"). Thus, a data transfer to third countries in which a level of data protection that is not comparable to the standard in the EU does not exist and in which it is not ensured that you can exercise your data protection rights effectively and efficiently, is in principle inadmissible. By agreeing to our cookie policy and our privacy policy, you allow us to transfer data to - now so-called - insecure third countries (e.g. to Facebook and Google).

Our website uses a service of SEMKNOX GmbH, Webergasse 1, 01067 Dresden, Germany, for internal product search. With this service you will be shown the matching products to your search query via our website. For this purpose, your search query is transmitted directly to SEMKNOX. This also includes the transmission of your IP address and, if applicable, an assigned session ID. Both pieces of information can have a personal reference. A transmission of further personal data does not take place.
For this purpose, SEMKNOX uses so-called "cookies", i.e. text files which are stored on your computer and which enable the successful execution of the search function by you. The information generated by the cookie about your use of the search function will be transmitted to and stored by SEMKNOX on servers in Germany. On our behalf, SEMKNOX will use this information to respond to your search request.
The cookie contains the last QueryId assigned by the SEMKNOX search service and is stored for 24h.
The processing of the information generated by the cookie and transmitted to SEMKNOX is based on Art. 6 para. 1 lit. f) EU-DSGVO for the purpose of tailoring our website to your needs.

Data collection and use for contract processing and when opening a customer account
We collect personal data if you voluntarily provide it to us as part of your order, when contacting us (e.g. via contact form or e-mail) or when opening a customer account. Which data is collected can be seen from the respective input forms. We use the data you provide to process the contract and to handle your inquiries. After complete processing of the contract or deletion of your customer account, your data will be blocked for further use and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you below. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described below or via a function provided for this purpose in the customer account.

Data transfer for contract fulfillment
For the fulfillment of the contract, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. For the processing of payments, we pass on the payment data required for this to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us or to the payment service selected by you in the ordering process.

Use of data when registering for the e-mail newsletter
If you register for our newsletter, we use the data required for this purpose or separately provided by you to send you our e-mail newsletter on a regular basis. Personal data includes first name, last name, birthday as well as contact addresses and current sales data (such as vouchers and memberships). By registering, you also confirm that you are over 14 years old. Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter.

Data use for e-mail advertising without newsletter registration and your right to object
If we receive your e-mail address in connection with the sale of a product or service and you have not objected to this, we reserve the right to regularly send you offers for similar products, such as those already purchased, from our range by e-mail. You can object to this use of your e-mail address at any time by sending a message to the contact option described below or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.

Use of data for postal advertising and your right to object
Furthermore, we reserve the right to store your first and last name, your postal address and - insofar as we have received this additional information from you within the framework of the contractual relationship - your title, academic degree, year of birth and your profession, industry or business name in summarized lists and to use them for our own advertising purposes, e.g. to send you interesting offers and information about our products by mail. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described below.

Use of messenger services
If you use instant messengers such as Facebook Messenger, Telegram, Whatsapp, Threema or Viber, you agree to their terms of use beforehand. All data you disclose via your privacy settings is visible to our service. Below we describe what data, for what purpose data is stored and how you can delete the data from the providers of our chat solution. Whappodo only provides the platform to organize the data, send / receive messages and provides tools to analyze the data in the form of statistics.
Whappodo processes personal data only in the context of the services for the respective operator. Whappodo provides the latter with a system for managing the messages. Whappodo itself sends messages only in exceptional cases, e.g. in security-relevant cases by SMS.

1. type of data
Cell phone number at Whatsapp, user ID at Facebook and other messengers
Nickname or public profile name
Profile picture
Incoming messages with content and time stamp
Receipt and read confirmations

2. type and purpose of data processing
Cell phone number used to identify the user
Nickname and profile picture provided via instant messenger are used for display purposes
Messages are stored in a chat history to be able to track the conversation. There is no automated analysis of the data for specific user behavior from our side.
Receipt and read confirmations are used to ensure smooth reception and to clean up inactive contacts. Statistics are provided to show, for example, the accessibility of a newsletter. Here, too, we do not collect any timestamp data regarding user behavior.

3. deletion of your data and time limits
You can delete your data at any time by sending us the following text (upper and lower case is not important): Delete all Please note that for technical reasons we cannot send you a confirmation of the deletion via the same Messenger channel. You can also log back in to the respective service at any time. If you no longer use the messenger service and, for example, stop using the word in the case of a broadcast subscription, or communication with the operator's service team is discontinued on your part, all data will be automatically deleted after 30 days. Furthermore, it is possible that you contact the operator directly and request the deletion of the data.

4. data security
All data is processed on servers located in Germany. Your personal data will not be disclosed to third parties, except to the customers to whom you have registered yourself and expressly request information via messages. Exceptions to this are service partners and customers who require the transmission of data to process the Infoservices In these cases, however, the scope of the transmitted data is limited to the minimum necessary.


ABlyft is a service of Conversion Expert GmbH, Zeppelinring 52c, 24146 Kiel, Germany
Purpose of tracking:
ABlyft collects information on user behavior in order to improve the user-friendliness of the website.
Processing of personal data:
No personal data is stored in or transmitted to the platform. Data is stored in anonymized and aggregated form.
Storage period:
User data (IDs etc.) is not stored.
Option to prevent processing (opt-out):
You can object to the use of ABlyft at any time by clicking on the following link:
Data transfer to third countries?

Use of cookies
In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and allow us to recognize your browser the next time you visit (persistent cookies). You can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.
Our checkout solution is provided by Klarna (Klarna AB (publ.), Sveavägen 46, 111 34 Stockholm, Sweden) and uses cookies to provide you with an ideal, customized online experience when using Klarna's checkout. A detailed list of cookies and an explanation of their respective purpose can be found here for Germany and here for Austria.
Furthermore, cookies from Google Inc. are also stored, which collect and store information about the surfing behavior of website visitors for marketing purposes in anonymized form. This enables targeted product recommendations to be displayed in the form of advertising banners or advertisements on third-party websites (so-called publishers). This data cannot be used to personally identify visitors to the website. The collected data will only be used for demand-oriented design or improvement of the offer. It will not be used in any other way or passed on to third parties. You can find all important information about Google cookies here. If you do not wish to accept the cookies of our service providers and partners, you can select the setting in your browser "Block third-party cookies". As a rule, you will be shown in the menu bar of your web browser via the help function how to reject new cookies and disable those you have already received. Detailed information on how to make the settings in the browser you use can be found at the following link. We recommend that if you use shared computers that are set to accept cookies and Flash cookies, you always log out completely when you are finished.
We use the tracking technology of Linkster GmbH, Geschwister-Scholl-Straße 52, 20251 Hamburg, Germany, on this site to measure and visualize insights into partnerships and advertising channels. This is a function to measure the efficiency of the corresponding advertising measures. Furthermore, the information enables us to assign advertising successes for billing purposes with corresponding advertising partners. When you click on an advertising integration, cookies are set in your browser, which are read in the event of a transaction. At each touch point, your browser sends an HTTP request to Linkster's server, with which certain information is transmitted. This information includes the URL of the website on which advertising material is placed (referrer URL), the browser identifier (user agent) of your end device (including information about the device type and operating system), the IP address of the end device (this IP address is anonymized and hashed by us before storage), HTTP headers (data package automatically transmitted by your browser with various technical information), the time of the request and, if already stored on the end device before, the cookie with its content. A cookie is a small data packet that is exchanged between your browser and the server. Information relevant to the web application can be stored and transmitted in this data packet, e.g. the contents of a virtual shopping cart. The tracking technology stores cookies on your terminal device to document actions. A 24-digit, anonymous ID is stored in the cookie. Linked to this ID, the data is stored in encrypted form in our database on the server. This contains information about the last touch points (i.e. when a particular advertising medium was displayed or clicked on by an end device). If necessary, the stored touch points can be combined to form a sequence chain (user journey). In the case of a promotion request, the order number and the shopping cart value of your order are usually also transmitted and stored by us. In addition, the following values may be transmitted and stored: Your customer number, new customer characteristic, your age and gender as well as the information provided by you in a customer survey. The cookies stored by Linkster GmbH are deleted after 30 days at the latest. The information transmitted to us and the cookies serve the sole purpose of a correct allocation of the success of an advertising medium and the corresponding billing and is justified with our legitimate interests according to Art. 6 para. 1 p. 1 lit. f DSGVO. If you do not wish cookies to be stored in your browser, you can do this by making the appropriate browser settings. You can deactivate the storage of cookies in your respective browser under Extras/Internet options, limit it to certain websites or set your browser to notify you as soon as a cookie is sent. Please note, however, that in this case you must expect a restricted display of the online offers and a restricted user guidance. You can also delete cookies at any time. In this case, the information stored in them will be removed from your end device.The collection and processing of tracking data can also be deactivated by clicking on this tracking opt-out link:
Viewing your data:
You can see which cookies are used in detail by our tracking technology in the following overview:
TRS: Unique, 24-digit identifier (ID) for tracking partnerships. This cookie is stored in the client browser and identifies database records that contain touchpoint data.
TRSCJ: Fallback cookie containing the rudimentary touchpoint data for tracking partnerships. This cookie contains encrypted all touchpoint data at the client browser. trs_db_optout: When the tracking opt-out link is clicked, a special cookie is written, disabling tracking in the current endpoint web browser. However, tracking will be enabled again once you delete tracking opt-out cookie.

Use of Google Analytics for web analysis
This website uses Google Analytics, a web analytics service provided by Google, Inc. ( Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. IP anonymization is active on this website. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: Alternatively to the browser plugin, you can click this link to prevent the collection by Google Analytics on this website in the future. This will place an opt-out cookie on your terminal device. If you delete your cookies, you must click the link again.

Use of Webtrekk for web analysis
On this website, data is collected and stored using technologies from Webtrekk GmbH (, from which usage profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior and are evaluated in order to improve and tailor our offering to meet user needs. Cookies may be used for this purpose. These are small text files that are stored locally on the end device of the site visitor and thus enable recognition when visiting our website again. The pseudonymized usage profiles are not combined with personal data about the bearer of the pseudonym without a separate, explicit consent. You can object to the collection and storage of data at any time with effect for the future by clicking this link After your objection, an opt-out cookie will be stored on your terminal device. If you delete your cookies, you must click the link again.

Use of Piwik for web analysis
This website uses the web analysis software Piwik ( to collect and store data, from which user profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior and are evaluated to improve and tailor our offer. Cookies may be used for this purpose. These are small text files that are stored locally on the end device of the site visitor and thus enable recognition when visiting our website again. The pseudonymized usage profiles are not combined with personal data about the bearer of the pseudonym without a separate, explicit consent. You can object to the collection and storage of data at any time with future effect by following the instructions below. Objection: After your objection, an opt-out cookie will be stored on your end device. If you delete your cookies, you must click the link again.

Use of Inspectlet for web analysis
On our website, Inspectlet is used to analyze the activities on this website. This involves the use of cookies and other tracking technology. Inspectlet's access to and use of personal information is governed by Inspectlet's Privacy Policy ( We use the option to store all data encrypted and anonymized.
You can also prevent the collection of data generated by the cookie and related to your use of the website to Inspectlet, as well as the processing of this data by Inspectlet, by objecting at the following link:
After your objection, an opt-out cookie will be placed on your terminal device. If you delete your cookies, you must click the link again.

Use of Facebook plugins
Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins are marked with a Facebook logo or the addition "Social Plug-in from Facebook" or "Facebook Social Plugin". You can find an overview of the Facebook plugins and their appearance here. When you call up a page of our website that contains such a plugin, your browser establishes a direct connection to Facebook's servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the USA and stored there. If you are logged in to Facebook, Facebook can directly assign your visit to our website to your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or posting a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook's privacy policy: If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with add-ons for your browser, e.g. with the script blocker "NoScript" (

Rating reminder by Trusted Shops
If you have given us your express consent to do so during or after your order by activating a corresponding checkbox or clicking a button provided for this purpose ("Rate later"), we will transmit your e-mail address to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne ( for the purpose of reminding you by e-mail about the possibility of submitting a rating of your order. This consent can be revoked at any time by sending a message to the contact option described below or directly to Trusted Shops.